we are sweet, feminine, and whimsical.
we are bold, cheeky, and sexy.
we are dreamers and idealists, romantics and travelers, scavengers for beauty.

we are she and reverie.

she and reverie is a whimsical lifestyle loungewear brand for women who see the world through rose-colored glasses, combining vintage extravagance with modern comfort to suit the romantic dreamer-girls of today. Our world is built on the concept that life is beautiful and should be lived the way you like.

We strive to bring importance to the clothes we make by rejecting fast fashion and reviving the idea of non-disposable apparel. Our lush items are all manufactured in New York City apparel factories, crafted by people who are paid adequate wages and work in safe environments.

Our capsule collections of oh-so-sweet loungewear are pretty enough to be worn as lingerie, yet dressy enough to be worn every day. Each piece is designed to be worn in all aspects of your life, crafted with signature prints, unique embellishments, rich textures, and cheeky proportions.

she and reverie is delicately crafted in New York City.
la vie en rose.